Now is the ideal time to focus on winter skincare to achieve soft, hydrated, smooth skin during the colder months, especially if you experience dry, flaky skin. Skin Hydration During cold weather, your skin can more easily become dehydrated, whether through central heating in your home or exposure to harsh weather, which can make your skin appear dull. Fine lines may appear more pronounced, as well as under-eye circles. Hydrated skin looks plumper and glowing with fewer visib